Eldora At IMATS 2019 - Makeup Artists Trade Show

It’s that time again! It doesn’t seem like five minutes since we attended IMATS 2018; time flies when you’re having fun (and you’re super busy coming up with new vegan false lash creations). Colourful, inspiring and surrounded by makeup and beauty products; what’s not to love? With just over a month until the Eldora team arrives at IMATS 2019; we thought we’d put our excitable energy into writing a little blog to get your creative juices going...

IMATS 2019

Short for the International Makeup Artists Trade Show; IMATS is held in a few venues globally throughout the year, but we’re most interested in the one based at Olympia in London. This year it runs from Friday 17th to Sunday 19th May… and we’ll be there!

Established in 2002, this show gives you the tools to grow as an artist in theatre, film, TV, fashion and editorial. Classes range from ageing makeup and beard applications, to body painting and red-carpet glamour.

The History Of IMATS

IMATS is the world’s largest celebration of makeup artists. Thousands of makeup artists, enthusiasts and exhibitors discuss, display and collect the best the industry has to offer. IMATS features a makeup museum and the Battle of the Brushes student competitions.

Before IMATS, there were no trade shows specifically designed for make-up artists, which is where Emmy award-winning makeup artist and MUA magazine publisher Michael Key came in. He held the first IMATS in Los Angeles on August 1997, and it’s been a hit ever since!

Thanks to the success of IMATS, he then expanded the show to London, Toronto, Sydney, Vancouver, British Columbia, New York and Atlanta!

Eldora At The International Make-Up Artists Trade Show

This year, we are proud bronze sponsors for IMATS London 2019! We are super excited to announce we have live booth demo’s from three amazing artists too - Tiffany Hunt, Abby Roberts and Ellie H-M.

Find Eldora products at booth #806, which if you come in through the main foyer, will be on your left near the front, in aisle 800. If you’re worried you won’t find us, you can download the official IMATS London App for your phone.

Did you see the beautiful makeup (below) by Keziah Sandey for Eldora False Eyelashes at IMATS London 2018?

Tickets For IMATS 2019

You can get either general day admission tickets or a weekend ticket bundle, only available through the link on the IMATS official website. Don’t miss out - save £20 off tickets using promo code 'SHOPPRO' on the IMATS site!

Please be aware of the following before purchasing any tickets:

• You must be 12 years or older to attend.
• Attendees aged 12 to 16 must be accompanied by an adult.
• Photo ID (with birth date) required for entry.
• Tickets will not be sold at the door.
• As tickets sell out fast, IMATS advise you to purchase these before making any travel plans.
• Tickets are non-refundable and non-transferable.
• All tickets admit you to the exhibit hall, keynote speakers and free educational classes.

If you have any questions, you can check out the FAQs page or contact them.

We’re so excited for IMATS 2019 and look forward to seeing you all there. Keep checking back on our blog and social media for updates. See you there!

IMATS London x Eldora False Eyelashes Sweepstakes

Have you seen our giveaway on Instagram?

Worth a total of £630, enter our IMATS London Sweepstakes competition for a chance to win the following:

• 2 x IMATS London Weekend Tickets
• £500 worth of products from Eldora False Eyelashes
• - 50 pairs of Eldora False Eyelashes with mini glue
• - 1 set of Eldora Buttercup Collection
• - 5 tubes of Eldora's best-selling brush on adhesive

You must be 18 years or older to enter. Only one entry per email. There will be five lucky winners. Ends 4th May at 11:59 pm; winners will be notified by the 7th May.

Good luck!